As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions Rory Sutherland, Ogilvy VC and author of 'Alchemy'īJ Fogg is a Stanford and Silicon Valley legend. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. That’s because it is informed by scientific enquiry. This book is a rare diamond in a vast market: a self-help book that actually helps. On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg Robert Cialdini, author of 'Persuasion' At the heart of this is a startling truth - that creating happier, healthier lives can be easy, and surprisingly fun. Focus on what is easy to change, not what is hard focus on what you want to do, not what you should do. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. In the hugely anticipated Tiny Habits, BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last. The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Instead we should start with quick wins - and embed new, tiny habits into our everyday routines. But whether in our diets, fitness plans or jobs, radical overhauls never work. Whether it's losing weight, sleeping more, or restoring your work/life balance - the secret is to start small.įor years, we've been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. Improving your life is much easier than you think.
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